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The Power of Personalization: How Tailored Marketing Strategies Boost Business Growth

Definition of Personalization in Marketing Personalization in marketing refers to the practice of tailoring marketing strategies, messages, and experiences to individual customers based on their unique characteristics, preferences, and behaviors. It involves collecting and analyzing customer data to deliver targeted and relevant content, offers, and recommendations. Importance of Personalization in Today’s Competitive Landscape Personalization has […]

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